Today, digital marketing for car dealers is practically a necessity to be found along the automotive path to purchase. That path is lined with opportunities for auto dealers to connect with buyers who research and shop online.
Here are some tips to consider when planning a digital marketing strategy for car dealerships:
With the majority of the car-shopping process moving online, it’s crucial that your auto dealership is visible at digital marketing moments when buyers are looking for answers:
Automotive digital marketing can be used to meet the needs of car buyers at each step. Make it easy for them to search for prices, inventory, phone number and location of your car dealership. People are also looking for videos and images of cars, and they are comparing your vehicle brand to competitive vehicles. Don’t forget to make it all as easy on mobile as it is on desktop.
Mobile phones have made us all impatient. We expect to find anything we need at the tips of our fingers. As a result, automotive digital marketing is not just about who has the right answer. It’s also about who answers the quickest. And the stakes for getting it wrong are high. If you aren’t there with the right answer, the moment shoppers are looking, chances are someone else will be.
Before they visit a dealership, car shoppers are making decisions and forming opinions by doing their own research. It’s essential that car dealers be visible and be useful at moments that matter the most. A good digital marketing strategy puts you at multiple touch points in the path to purchase so shoppers can find you as they research and get ready to buy.