Web Personalization Isn’t a Buzzword Web personalization is all the rage right now. But it’s not just the latest buzz word in the advertising world. Web […]
What is Connected TV? Connected TV is the latest video advertising buzzword floating around the industry. Yet many people still aren’t sure what it is or […]
Quality Score is the enigmatic numerical evaluation tool Google uses in the administration of ads within AdWords. Quality Score is somewhat like the SEO ranking factors, […]