Local SEO: Rise Above the Noise Through continual monitoring, research and optimization, your business can improve both the quantity and quality of traffic that goes to your website.
Local SEO: Rise Above the Noise
Search engine optimization, or SEO, is an essential part of your website marketing strategy, and ensures search engines like Google understand what your site is all about. SEO focuses on the organic portion of search results, which is separate from paid search advertising. Through continual monitoring, research and optimization, your business can improve both the quantity and quality of traffic that goes to your website.
What We Offer The Critical Building Blocks for Local Search Engine Visibility
Directory Listings Management
Managed Google Business Profile
Listings and Profiles Plus
Review Management
Essential SEO
Advanced SEO
Directory Listings Management
- Monitor and update top directories for your market segment, including website URL, hours, and phone number
- Dispute and remove duplicate listings
- Monitor and review suggested edits to listings
- Get backlinks to your website from trusted online directories
- Regularly update listings with additional information as needed
- Monthly reporting on directory analytics and KPIs (where applicable)
Review Management
- Review Monitoring setup for top online review sites (including Google Business Profile)
- Email alerts for new reviews (optional)
- Our team monitors and responds to customer reviews and feedback on your behalf
- Be alerted when negative reviews require more attention from your business
- Monthly reporting on review statistics and ratings across multiple online review sites
Managed Google Business Profile
- Ensure all information is up-to-date and accurate, including hours, address, phone numbers, website URL, and services offered
- Monitor and respond to messages from customers
- Monitor and respond to questions and comments from customers
- Optimization and posting of provided content (up to 8 per month)
- Creation and posting of industry-relevant content (up to 4 per month)
- Ongoing photo and video updates
- Fight spam and duplicate listings
- Monthly reporting and analytics for KPIs
- Troubleshooting and recommendations as needed
Listings and Profiles Plus
- Ensure all listing information is up-to-date and accurate, including hours, address, phone numbers, website URL, and services offered
- Monitor and respond to messages from customers
- Monitor and respond to questions and comments from customers
- Optimization and posting of provided content (up to 8 per month)
- Creation and posting of industry-relevant content (up to 4 per month)
- Ongoing photo and video updates
- Fight spam and duplicate listings
- Monthly reporting and analytics for KPIs (platform dependent)
- Troubleshooting and recommendations as needed
Essential SEO
SEO Monitoring
- Submit and maintain XML sitemaps to ensure search engines are able to read, crawl and index your site
- Monitor for any website experience or page indexing errors and ensure any that are found are quickly resolved
- Survey Google Business Profile listing to ensure information is accurate and up to date, and offer recommendations as needed
- Monitor primary keyword rankings and offer recommendations as needed
- Ensure no duplicate or missing content is present on site
Sitewide Optimization & Content Creation
- Targeting of primary and secondary keywords
- Optimize on-page headings and copy sitewide
- Optimize meta-information sitewide
- Appropriate schema data utilized and updated
- Inspection and optimization of any newly added pages
- Keyword-focused content added and/or updated monthly (up to 2 pages and/or blog posts)
Comprehensive Reporting
- Google Search Console - Organic Impressions, Clicks, CTR, Rankings
- Google Analytics - Organic Sessions, Users, Engagement
- Google Business Profile - Reviews, Ratings, Analytics
Advanced SEO
SEO Monitoring
- Submit and maintain XML sitemaps to ensure search engines are able to read, crawl and index your site
- Monitor for any website experience or page indexing errors and ensure any that are found are quickly resolved
- Survey Google Business Profile listing to ensure information is accurate and up to date, and offer recommendations as needed
- Monitor primary keyword rankings and offer recommendations as needed
- Ensure no duplicate or missing content is present on site
Sitewide Optimization & Content Creation
- Targeting of primary and secondary keywords
- Optimize on-page headings and copy sitewide
- Optimize meta-information sitewide
- Appropriate schema data utilized and updated
- Inspection and optimization of any newly added pages
- Keyword-focused content added and/or updated monthly (up to 5 pages and/or blog posts)
Directory Listings Management
- Includes DLM for 1 location
- Monitor and update top directories for your market segment
- Dispute and remove duplicate listings
- Monitor and review suggested edits to listings
- Get backlinks to your website from trusted sites
- Regularly update listings with additional information as needed
- Monthly reporting on directory analytics and KPIs (where applicable)
Comprehensive Reporting
- Google Search Console - Organic Impressions, Clicks, CTR, Rankings
- Google Analytics - Organic Sessions, Users, Engagement
- Google Business Profile - Reviews, Ratings, Analytics
Real work drives real results
Our holistic approach to search engine optimization takes into account every aspect of your website, as well as signals search engines use that are not found on your site. We continuously monitor and maintain your website’s SEO health, including technical SEO elements, quality of content, link structure, meta information, backlinks and site security.
Start with Core SEO which is a comprehensive audit of your website, providing detailed reports about how your site is performing, areas that need improvement, content recommendations, and any technical issues we may find. Build your business from there or choose one of our additional SEO packages to take things to the next level. With our years of experience providing SEO services, combined with industry-standard tools, we can keep up with the ever-evolving SEO methods and best practices.
Get your website’s message, products, and services are getting seen by your customers, no matter where they are searching. Whether they are using mobile search, voice search, maps, directories, or social media, we want to ensure that your website is easily found and provides relevant results that are valuable to users. And throughout the process, we’ll provide you with in-depth reporting and analytics so you can track your progress.
What We Offer
See what each of our comprehensive SEO packages can offer your business.
Core SEO
Get more out of your website with optimization of your content, meta data, and schema data for both search engines and users. You also get access to our SEO expertise when adding new content to your site, as well as quick resolution of any technical SEO issues. Includes transparent monitoring and reporting using industry standard tools and KPIs.
Essential SEO
Increase your search presence with high-quality backlinks, citations, and unique content for your website. We conduct research and reach out to industry contacts to solicit backlinks and citations for your site, track and monitor your campaigns, and provide monthly reporting of KPIs. Plus, you'll get everything included with our Core SEO package.
Social Media Management
Reach your customers where they spend their time online and ensure all your information is accurate, including business hours, address, phone numbers, website, and services offered. We monitor and respond to customer questions and feedback, upload and optimize your content, create weekly posts, conduct ongoing photo and video updates, offer troubleshooting help, and provide monthly reporting and analytics.
Frequently Asked Questions
Indexing is when search engines store and organize the information and pages they discovered during crawling, after determining that it is relevant to users. Indexed pages are the organic results that show when you perform a search on a search engine like Google or Bing.
A SERP is a Search Engine Results Page. It includes not only organic links, but sponsored results and search ads, rich results such as featured snippets, and additional elements like Google knowledge panels that provide extra links, information, maps and Google My Business listings.