The post-click experience is a key to success

Post-click optimization is the process of optimizing your website for conversions after customers click on your paid ads. Studies have shown that over 95% of ad clicks don’t convert, which means there is plenty of opportunity for improvement. The post-click stage includes everything from the landing page to the thank you page after a conversion, and every aspect must be reviewed and tested if you want the best possible results.

How we approach it

Our approach to post-click optimization is based in thorough research and continual analysis and optimization of the entire post-click stage. We start by designing experiments that monitor and test the overall customer experience from start to finish, including reviewing of landing pages, behavioral data, page content, CTAs, paths, and design.

We track these results to see how customers respond to each change, using tools like heat maps and A/B testing to narrow down what the best options are for maximizing conversion rates. Every industry is different, and we understand that there is no one-size-fits-all solution, which is why thorough testing and analysis is important for every campaign.

After making our recommendations, we can implement the changes on your website and you can track how your ads are converting at any time with our transparent reporting platform. 

Make sure your message, products, and services are reaching customers with scalable, personalized and optimized post-click landing pages, and get the most out of your advertising budget.

What We Offer

See how 10TH DEGREE can help your conversion rates with post-click optimization.

Test Planning & Experiment Design

We conduct research and review landing pages, behavioral data, page content, paths, design, and overall customer experience to maximize conversions.

Scripting, Tracking & Reporting

A/B tests, heat maps, and other behavior monitoring tools are used to conduct tests and monitor data so we can see how your customers respond.

Analysis & Recommendations

Statistical significance testing and verification is conducted to mitigate the impact of randomness so we can give our very best recommendations.

Frequently Asked Questions

With the majority of paid ad clicks not resulting in conversions, post-click optimization is one of the best and most effective ways to maximize conversions and get the most out of your ad spend.

A landing page is a standalone webpage created for an advertising campaign that is where a user is directed to after clicking on a search ad, display ad, or even a link in an email campaign.

An A/B test is when you show two variations of the same webpage to different groups of customers in an effort to figure out which variation performs better to maximize conversions. Typically only one element will be different on each webpage, such as a call-to-action (CTA) or form layout.

A heat map is a visual representation of data so it is easier to understand and analyze, such as where customers clicked the most on a webpage. Heat maps can be incredibly valuable tools for post-click optimization of landing pages.

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