App Seo

Search engine optimization is essential

Search engine optimization, or SEO, is an essential part of your website marketing strategy, and ensures search engines like Google understand what your site is all about. SEO focuses on the organic portion of search results, which is separate from paid search advertising. Through continual monitoring, research and optimization, your business can improve both the quantity and quality of traffic that goes to your website.

Real work drives real results

Our holistic approach to search engine optimization takes into account every aspect of your website, as well as signals search engines use that are not found on your site. We continuously monitor and maintain your website’s SEO health, including technical SEO elements, quality of content, link structure, meta information, backlinks and site security.

Start with Core SEO which is a comprehensive audit of your website, providing detailed reports about how your site is performing, areas that need improvement, content recommendations, and any technical issues we may find. Build your business from there or choose one of our additional SEO packages to take things to the next level. With our years of experience providing SEO services, combined with industry-standard tools, we can keep up with the ever-evolving SEO methods and best practices.

Get your website’s message, products, and services are getting seen by your customers, no matter where they are searching. Whether they are using mobile search, voice search, maps, directories, or social media, we want to ensure that your website is easily found and provides relevant results that are valuable to users. And throughout the process, we’ll provide you with in-depth reporting and analytics so you can track your progress.

What We Offer

See what each of our comprehensive SEO packages can offer your business.

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Core SEO

Continual monitoring of your website's technical SEO elements and KPIs, including missing and duplicate content, meta data, schema data, organic traffic, clicks, impressions, ranking positions, and coverage. Site audits with regular SEO recommendations and monthly transparent reporting are included using industry-standard services and tools.

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Core+ SEO

Get even more out of your website with optimization of your content, meta data, and schema data for search engines and users. You also get access to our SEO expertise when adding new content to your site, as well as quick resolution of any technical SEO issues. Includes all monitoring and reporting from Core SEO.

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Essential SEO Google My Business

We ensure your Google My Business listing is performing with up-to-date and accurate information including business hours, address, phone numbers, website, and services offered. We monitor and respond to questions and customer reviews, make weekly posts, conduct ongoing photo and video updates, fight spam and duplicate listings, and deliver monthly reporting and analytics.

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Essential SEO Facebook Page

Reach your customers where they spend their time online and ensure all your information is accurate, including business hours, address, phone numbers, website, and services offered. We monitor and respond to customer questions and feedback, make weekly posts, conduct ongoing photo and video updates, offer troubleshooting help, and provide monthly reporting and analytics.

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Essential SEO Local Directory Listings

Comprehensive monitoring and updating of the top directories for your market segment, disputing and removal of duplicate listings, monitoring and reviewing of consumer-suggested edits to listings, regular updates to listings with photos, specials, and announcements, and monthly reporting on directory analytics and KPIs.

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Essential SEO Backlinks & Citations

Includes research of opportunities for high-quality backlinks and citations, management of contacts at industry-relevant sites and directories, continual outreach to contacts to solicit backlinks and citations for your site, campaign tracking and monitoring, and monthly reporting of campaign progress and KPIs.

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On-Page Website SEO

Monthly creation of search engine-friendly content for your website, including but not limited to new pages and blog posts for products and/or services offered, regular updates to existing content to keep things fresh and up-to-date, expanded keyword research to find new keyword opportunities and optimizations, creation of new pages or content upon request, expanded geographic reach, including additional local cities and major metro areas, and monthly reporting of SEO KPIs and analytics.

Frequently Asked Questions

SEO (search engine optimization) is the process of making improvements to the content, meta information and other aspects of your website in order to gain organic, unpaid rankings and traffic from search engines, such as Google or Bing.
Keywords are words or phrases that search engine users enter when looking for information. Your primary keywords are the words and phrases that make up the highest traffic and most relevant information about your website, including your business name, products/services and location information.
Crawling is when search engines like Google go out and look for all pages they can find on the Internet. They look through the code and content of each page to determine if it is worth indexing. Submitting your sitemap to Google Search Console is a great way to ensure all your website’s pages are crawled.

Indexing is when search engines store and organize the information and pages they discovered during crawling, after determining that it is relevant to users. Indexed pages are the organic results that show when you perform a search on a search engine like Google or Bing.

Meta data, or meta information, is what appears on a search results page that gives the user information about what a page’s main focus is. This includes the meta title (also called a browser title) and meta description. These each have specified lengths and best practices which must be followed.
Schema data, also known as structured data, is specific code that is placed on a webpage that gives additional information to search engines about the page. The format of this data is specified by, and can provide a variety of information to search engines, including product data, customer reviews, business information and FAQs.

A SERP is a Search Engine Results Page. It includes not only organic links, but sponsored results and search ads, rich results such as featured snippets, and additional elements like Google knowledge panels that provide extra links, information, maps and Google My Business listings.

First, you must consider the action you want users to take. If you are running a direct response campaign a landing page may be a good fit. If you’re selling a product that users may prefer to browse the inventory of then you may want to send users directly to your inventory.
Paid search ads show in prime real estate, above organic listings. Users often click an ad which answers their needs, without ever scrolling to view organic listings. You are in total control and can make an immediate impact with paid search, without needing to worry about search engine algorithm changes. Whether your business is large or small, paid search allows you to reach customers more immediately and customize your campaigns on the fly.
Don’t see your question? Check out our resources for more helpful articles, videos, and knowledge.