Banner Ads, Your Online Billboards

What are banner ads?

Banner advertising is a form of online advertising that uses rectangular graphic displays that span across the top, bottom, or sides of a website or online media property. Banner ads are one of the most common forms of online advertising and have been around for more than 20 years.

Banner ads are not typically seen as a source of high traffic in and of themselves, however, they are proven to be highly effective in aiding paid and organic traffic. 

In the same way a roadside billboard may not cause someone to immediately pull off the freeway to visit your business, their primary purpose is to create brand awareness and keep your business in the mind of potential customers. Utilizing this same strategy on the web, banner ads can be referred to as your “Online Billboard”.

Why are banner ads helpful?

Banner ads are helpful because they provide a way to reach out to your target audience in a very effective way. They can be used to promote just about anything, and because there are so many banner ads out there, it’s important to make sure that your ad stands out from the crowd. You want your banner ad to be eye-catching and interesting enough to capture the attention of potential customers.

How do you run an effective banner ad campaign?

When running a banner ad campaign, it’s important to make sure that your ads are well-designed and that they target the right audience. You’ll also want to make sure that you have a solid plan for tracking the results of your campaign so you can measure its success. Running a successful banner ad campaign takes a lot of planning and execution, but if you do it right, you can see some great results.

To ensure your business’s goals are being met, you should be continually making adjustments to the reach and frequency of your display ads. Reach speaks to the depth of targeted audiences, while frequency correlates to how often they are being displayed. Partnering with Demand Side Platforms (DSPs) will allow for superior control over how your display budget is spent. DSPs provide the opportunity to reach target audiences where they are and when they are most likely to respond, across any channel or device. If you are using an ad agency to run your display advertising campaigns, they must take a strategic approach when making these changes to optimize your marketing spend for the best possible return on investment (ROI).

All aspects of your campaigns should be tracked for reporting, including package, placement, creative, ad size, demographics, geo-location, and device type. Knowing that your ads are just one piece of your marketing strategy, your ad agency should be able to draw a link between how your ads are assisting other conversion sources. Attribution reporting provides insight into how your traffic is boosted by users who viewed one of your banners before clicking to the site from another source.

Display Advertising with 10TH DEGREE

With decades of experience, 10TH DEGREE takes a precision approach to display advertising. We’ll help you make more efficient use of your marketing budget by targeting your ROI-focused advertising to reach the people most likely to respond when and where it matters most. We ensure that your brand and message are visible to your consumers, no matter the channel or device. Contact the 10TH DEGREE team to find out more about our marketing services, and how they can help your business begin and manage a banner advertising campaign today.

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