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Before you go, we think you’ll find our most recent blogs to be informative and helpful – check one out!
Double Duty: Why Owning Both the Ad and Top Organic Spot Matters
In the realm of digital marketing, obtaining the highly desired top organic search result is usually seen as the main objective. But what if you could take it a step further? Believe it or not, having both a sponsored ad and the top organic ranking for a certain search keyword may provide a significant one-two
Drivers Hold Onto Cars Longer: A Service Opportunity for Dealers
Based on a recent study by S&P Global Mobility, the average automobile on the road today is 12.5 years old—a record high. High new car pricing, rising interest rates, supply chain problems, and general enhanced build quality of current cars are fueling this trend of consumers retaining their vehicles longer. For dealerships, this move represents
Unlocking the Potential of Enhanced Conversions
What Are They? Enhanced conversions were developed to help provide additional data on top of conversion tags with first-party data. This allows websites to send encrypted user-submitted conversion data to Google, to comply with stringent user privacy and data protection regulations. What Are the Benefits? As we move toward a web environment with fewer cookies,