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Why Website UX and Technical SEO Matters More Than Ever
When Google rolled out its “Perspective” algorithm update, most marketers focused on what it meant for content. But beneath the buzz about user intent and authenticity lies a crucial shift for small business websites, especially for local auto dealers, auto body shops, and other types of businesses that serve their local community. Google is now

Why Your Google Business Profile is So Important
How Local Businesses Can Win Big After Google’s Latest Update Google’s latest “Perspective” algorithm update has quietly reshaped the local search landscape, and for small businesses it’s a major opportunity. While headlines often focus on technical SEO or content trends, the real winners of this update are local businesses that show genuine community connection and

Google’s “Perspective” Update: Opportunities for Small Businesses
In September, Google rolled out one of its most transformative algorithm updates in years, called “Perspective.” This update changes what it means to stand out online, rewarding authentic, experience-driven content and real local expertise over volume, budget, or backlink muscle. For small businesses, this is game-changing. The playing field has never been more level, and