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How to Get Started with Your Dealership’s Digital Marketing Strategy

Since the rise of the internet, the number of users and digital platforms has steadily increased year over year. According to recent data, there will be over 5.35 billion internet users worldwide in 2024, making digital marketing a massive opportunity for car dealerships to connect with their target audience in more modern and targeted ways (DataReportal

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Enhanced Conversions

Double Duty: Why Owning Both the Ad and Top Organic Spot Matters

In the realm of digital marketing, obtaining the highly desired top organic search result is usually seen as the main objective. But what if you could take it a step further? Believe it or not, having both a sponsored ad and the top organic ranking for a certain search keyword may provide a significant one-two

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Drivers Hold Onto Cars Longer: A Service Opportunity for Dealers

Based on a recent study by S&P Global Mobility, the average automobile on the road today is 12.5 years old—a record high. High new car pricing, rising interest rates, supply chain problems, and general enhanced build quality of current cars are fueling this trend of consumers retaining their vehicles longer. For dealerships, this move represents

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