Say Goodbye to the Traditional Marketing Funnel
In recent years, there’s been a growing trend in the advertising world — shoppers pushing back against traditional marketing strategies
In 2017, digital media advertising is expected to surpass TV for the first time, according to eMarketer’s quarterly ad spending forecast. In 2017, TV ad spending is projected to be 35% of total media ad spending in the US, while digital media ad spending is expected to grow to 38% of total ad spending.
The forecast says that digital advertising will increase 15.4% this year, and mobile advertising in the US will grow 38.0% this year, which represents 63% of total digital ad spending in the US this year. Ad spending might be following consumer media consumption shifts more so than advertising influence. TV ads influence far more consumers to make a purchase than video or display ads, though social media ads may have more influence among Millennials.
Traditional media is expected to decline in relative market share of ad spend, but dollars spent will not decline, due to continued growth in overall media ad spending. The forecast also says that by the year 2020, market share for digital media advertising is expected to increase 25%, and the share of mobile advertising is projected to grow by 44%.
http://www.emarketer.com/Article/Digital-Ad-Spending-Surpass-TV-Next-Year/1013671
http://www.mediapost.com/publications/article/271646/mobile-ad-spend-catches-tv-in-2020.html
Share this entry
In recent years, there’s been a growing trend in the advertising world — shoppers pushing back against traditional marketing strategies
Google My Business (GMB) pages are a perfect tool for shopping. A quick glance at a GMB page can save
1. Recognize and Respond to Shopper Recon One of the best ways to give your PPC advertising ROI a boost
Search engine marketing is changing by the day. With algorithms that update faster than can be reported on, the key
2018 is already a year of disruption, and now generational and technological shifts are poised to present the education marketing
What is Artificial Intelligence? Artificial intelligence has a variety of definitions, but the best general understanding of AI is: machines