10TH DEGREE Helped Duval Ford More Than Triple Paid Search Clicks and Increase CTR 56% in 6 Months
Based on Google Ads performance data, in a six-month over six-month comparison, 10TH DEGREE increased Duval Ford’s paid search clicks 203.61% to 114.4K, improved click-through rate from 4% to 7.8% (+55.57%), and expanded impressions 95.2% to 1.5M.
These gains were driven by 10TH DEGREE’s structured campaign segmentation, refined keyword intent targeting, and ongoing bid and budget optimization designed to capture higher-intent search demand and improve ad relevance.
Business Impact
More than tripling click volume while materially improving CTR represents a significant expansion in high-intent shopper traffic within a defined six-month period. Through strategic paid search management, 10TH DEGREE strengthened Duval Ford’s in-market visibility and engagement through measurable performance growth documented in platform reporting.
By substantially increasing engagement while improving efficiency, 10TH DEGREE positioned Duval Ford to capture a larger share of high-intent search traffic relative to competing dealerships in its market.
Competitive Risk
Without structured paid search optimization, performance gains of this magnitude are unlikely to occur organically. Stagnant click volume and flat engagement rates would limit visibility in competitive search results, increasing the likelihood that high-intent shoppers shift to dealerships with stronger, better-optimized digital presence.