Expanding Reach to New Customers with Paid Search Advertising
A client wanted to expand their reach to potential new clients and take advantage of a reduction in competition advertising budgets. We implemented a strategy shift from brand terms to lower funnel non-brand terms capitalizing on excellent manufacturer offers in ad copy.
- Cost decreased by 8.46%
- Clicks increased by 25.71%
- Web Leads increased by 275.00%
- Key Page Views increased by 52.43%
- New Users increased by 45.10%
- Pages / Session increased by 10.43%
We saw a 275% increase in web leads and a 45% increase in new users to the site. KPIs were improved across the board and the client reported a record sales month.