Programmatic advertising will allow advertisers far more control than a previously manual process of buying advertising impressions.  No longer will they have to commit to 1 million impressions on one media site. Now, advertisers can buy 1 million impressions from a programmatic advertising platform that uses data to spread these across a variety of sites and channels.  Those million impressions could be featured on everything from financial news sites to MSNBC feeds and more, providing marketers in that space a more relevant audience.

By identifying audiences similar to one’s own customer base, programmatic advertising allows advertisers the ability to communicate to prospects who may similarly be in the market for your goods and services.  This provides you with the ability to expand your reach in an intelligent way.

If you’re not yet in love with programmatic advertising, consider the ROI is much more effective than last click attribution models.  With multiple touch points, advertisers have experienced increases in click through rates as high as 66%.  This kind of boost in click through rates can also lead to increased conversions and sales, which will really make you love programmatic advertising.  If you need some help creating a programmatic advertising strategy, contact us today and we can help!