10TH DEGREE Helped Mac Haik Ford DeSoto Improve Search Impressions by 27% and Google Business Profile Engagement by 19% in 6 Months
Based on performance data comparing two six-month periods, 10TH DEGREE helped a leading Texas Ford dealership increase its Google Search impressions by 27%, improve keyword rankings by 6%, and drive a 19% increase in direction requests via their Google Business Profile. Additionally, the dealership saw a 54% surge in total customer reviews, raising their average rating from 4.8 to 4.9 stars.
These results were achieved through 10TH DEGREE’s Pro SEO Package, an integrated approach focusing on local authority and content optimization. Key tactics included responding to all customer reviews to foster engagement, standardizing directory listings to build trust with search engines, and creating optimized content for both the website and Google Business Profile to highlight specific offerings like their new Mobile Service Van.
Business Impact
The dealership successfully converted passive online browsing into active customer intent. By securing higher search rankings and a near-perfect 4.9-star rating, they didn’t just increase their visibility – they built a reputation for excellence. The 19% growth in direction requests represents a direct increase in high-intent shoppers planning physical visits to the showroom and service center.
With a more robust and active digital presence, the dealership has effectively captured a larger share of the local market. By consistently publishing fresh content and maintaining a responsive reputation strategy, they have established themselves as a more modern and reliable choice compared to local competitors who lack a cohesive engagement strategy.
Competitive Risk
Before partnering with 10TH DEGREE, the dealership risked stagnation. Despite a strong initial rating, a lack of review responses and static website content meant they were vulnerable to more aggressive competitors. Without active management, businesses risk falling in search rankings and losing “high-intent” customers to rivals who demonstrate better engagement and more up-to-date digital information.