10TH DEGREE Generated 600% More Clicks and Impressions for Raceway Ford in 30 Days
In a 30-day over 30-day period comparison, Raceway Ford increased paid search clicks 599.6% to 6.5K and impressions 599.7% to 145.7K, while reducing CPC 36.4% to $0.73 and CPM 36.4% to $32.69. Interactions rose 598.2% to 7.5K, CTR held strong at 4.48%, store visits increased 225.6% to 140, VDP views grew 492.5% to 1K, and CTA clicks increased 310.5% to 266, based on Google Ads reporting data.
The objective was to increase exposure for a priority vehicle model in a competitive local market. These results were driven by a 345.0% budget expansion alongside campaign optimizations. This resulted in increased auction participation, expanded inventory visibility, and grew Search Impression Share while maintaining CPC and CPM efficiency. Incremental spend was deployed strategically to scale high-intent demand capture without cost inflation.
Business Impact
The 30-day expansion confirmed that prior limitations were driven by delivery constraints rather than campaign effectiveness. Raceway Ford expanded target model visibility while lowering CPC and CPM, demonstrating scalable demand capture. Growth across metrics such as store visits, call clicks, CTA clicks, VDP views, and web leads indicates measurable movement from awareness to active shopper intent within the 30-day period.
By increasing Search Impression Share 41.1% and scaling engagement volume nearly 600%, Raceway Ford strengthened its position in competitive model focused search auctions and increased its share of in-market shoppers captured compared to competitors.
Competitive Risk
Without structured budget scaling and campaign optimization, target model exposure would remain constrained, limiting auction visibility and creating opportunity for competing dealerships to gain presence in high-intent search traffic.