Effectiveness of Video in Increasing Brand Awareness
Video advertising increases brand awareness. We conducted an experiment in conjunction with Google to prove that. Our control group was not served any video ads. Our test group was served video ads.
- 82% lift in aided brand awareness
- 114% for multiple ad exposures
- Nearly 3x awareness for those who viewed the ad (280%)
Whether the video is viewed or not, video advertising increases brand awareness. The results were benchmarked by Google as best in class against brands of similar size in the United States.