10TH DEGREE Helped an Auto Dealer Increase Google Search Impressions 95%, Boost Clicks 25%, and Improve Keyword Rankings 53% in 3 Months
Based on Google Search and Google Business Profile performance data, in a three-month over three-month comparison, 10TH DEGREE increased an Oklahoma auto dealership’s Google Search impressions by 95%, boosted website clicks from search by 25%, improved keyword rankings by 53%, and drove a 10% increase in Google Business Profile user actions.
These gains were driven by 10TH DEGREE’s integrated local SEO and content optimization strategy. Key initiatives included directory listing standardization to ensure data accuracy and reinforce local authority, comprehensive Google Business Profile (GBP) optimization to improve relevance for high-value searches, and strategic website content updates designed to elevate keyword rankings and enhance user engagement.
Business Impact
The dealership achieved a rapid expansion of its digital footprint, resulting in a measurable increase in both visibility and high-intent customer behavior. Higher search impressions and improved rankings significantly expanded discoverability, while the increase in GBP user actions and website clicks indicates a stronger ability to convert search demand into meaningful customer engagement and leads.
By aligning directory accuracy with strategic content and GBP optimization, 10TH DEGREE positioned their business to capture a greater share of local search demand. This coordinated approach allowed the dealership to outperform local competitors who lacked a consistent digital presence, ensuring the brand remained top-of-mind for shoppers in their local Oklahoma market.
Competitive Risk
The dealership risked stagnant search visibility and missed conversion opportunities. It would have been increasingly likely that high-intent customers would bypass the dealership in favor of competitors with stronger digital authority and more accessible online information. Inconsistent business data and unoptimized profiles often lead to suppressed rankings and reduced customer engagement.