10TH DEGREE Helped Merced Kia Boost PPC Click-Through Rates to 43% and Drive Nearly 20% More Conversions in Just 2 Months
Merced Kia needed to capture their region’s high-intent car shoppers quickly to avoid stalling their new leadership’s growth momentum. But without a highly optimized search and inventory strategy, they risked being drowned out by established competitors, facing slow inventory turnover and high customer acquisition costs. Delayed market visibility would have allowed rival dealerships to capture the types of shoppers they needed in their highly competitive region.
Based on Google Ads performance data tracking the initial four months of campaign launch, 10TH DEGREE accelerated Merced Kia’s metro-market penetration by increasing PPC click-through rates (CTR) from 38.5% to 43.3% (+12%), increasing clicks 13%, increasing conversions 19%, and reducing average cost-per-click (CPC) by over 15%.
These gains were driven by 10TH DEGREE’s performance-driven digital advertising strategy, which deployed hyper-targeted PPC Search Ads to secure brand dominance and capture high-intent search traffic, alongside optimized Vehicle Listing Ads (VLAs) designed to maximize live inventory exposure and streamline the path to purchase for active car shoppers.
Business Impact
Merced Kia achieved immediate local awareness and scalable lead generation, transforming its digital footprint in just four months. The rise in click-through and conversion rates ensures maximum efficiency from the ad spend, while the spike in conversions delivers a steady stream of highly qualified, bottom-of-funnel leads directly to the sales floor as inventory grows.
By combining dominant search visibility with high-exposure inventory ads, 10TH DEGREE rapidly positioned Merced Kia as a market leader. This aggressive, intent-driven approach allowed them to leapfrog entrenched local competitors and capture a disproportionate share of major metro market demand from day one.