10TH DEGREE Helped a Dealership Drive 30% More Google Business Profile Actions and a 57% Increase in Direction Requests with Essential SEO
This dealership operates in a highly competitive automotive market where local visibility directly dictates showroom traffic. Without a dominant, localized search presence, they risked falling behind rivals and losing high-intent shoppers at the exact moment they were ready to buy. A stagnant organic footprint would effectively cede valuable local market share to competing OEM stores and regional multi-franchise groups.
Based on performance data from the 18 months since starting Essential SEO services, 10TH DEGREE significantly elevated this dealership’s local search presence. The dealership secured 30% more total user actions (85,462 vs. 65,419) across their Google Business Profile. This massive wave of engagement included a 31% increase in website visits (65,076 vs. 49,697), a 57% spike in direction requests (7,764 vs. 4,946), and a 17% growth in direct phone calls (12,622 vs. 10,776).
These gains were driven by 10TH DEGREE’s performance-focused Essential SEO strategy. This framework prioritized aggressive optimization of their local map presence and Google Business Profile, ensuring maximum visibility in the critical local map pack. By ensuring their local directory listings were accurate and up to date, optimizing their website for local search, and updating their Google Business Profile, 10TH DEGREE aligned the dealership’s digital footprint with the precise search behaviors of active car buyers and service customers.
Business Impact
The influx of organic engagement delivered immediate, scalable value. The 57% jump in direction requests and 17% lift in phone calls translates directly to increased physical foot traffic on the showroom floor and higher call volumes for their services. Furthermore, by generating over 15,000 additional organic clicks from their GBP alone, they sustained a highly predictable stream of quality traffic to their website.
By cementing dominant organic and map visibility, 10TH DEGREE effectively established a strong digital presence centered around their market area. This aggressive, local-first search strategy allowed the dealership to consistently intercept ready-to-buy consumers before they could encounter a competitor, positioning them as the top choice for sales and service in their area.