10TH DEGREE Propels Dealership to Local Search Dominance with a 35% Surge in Organic Clicks and 42% GBP Conversion Rate
Operating in a major metro area in the south, this new vehicle dealership faced stiff regional competition for high-intent auto buyers. Leaving online reputation unmanaged and local search profiles unoptimized put them at severe risk of losing market share. Slow review response times and sub-par engagement on Google Business Profile (GBP) meant potential buyers could easily drift toward rival Ford dealers or local competitors, resulting in diminished leads, reduced organic visibility, and inflated acquisition costs.
According to recent 90-day year-over-year performance data, 10TH DEGREE transformed their digital presence by driving a 35% increase in total organic Google search clicks (10.8K to 14.6K), with GBP conversion rates at an extraordinary 42% (more than double the average benchmark of 15–20%), and generating an 18% increase in direction requests (1,232 to 1,451). Furthermore, 10TH DEGREE revolutionized their customer interaction strategy, elevating their review response rate by 989% (from 9% to 98%) and cutting average review response times from over six days to under 24 hours.
These results were unlocked through 10TH DEGREE’s comprehensive local search optimization and active reputation management platform. By aligning this dealership’s local digital presence with high-intent shopper behaviors, 10TH DEGREE maximized local search exposure via an optimized Google Business Profile. Simultaneously, 10TH DEGREE streamlined customer engagement workflows, empowering the dealership to capture new customer feedback rapidly and respond to reviews quickly and professionally.
Business Impact
With help from 10TH DEGREE, this dealer transformed its Google footprint into a primary driver of foot traffic and phone calls. By raising total review volume by 20% (531 to 639 reviews) and delivering near-instant responses, they dramatically increased trust and conversion among bottom-of-funnel shoppers. The 42% GBP conversion rate ensures that a large portion of local searchers landing on their business profile convert directly into physical dealership visits, phone inquiries, or website traffic.
By dominating both organic search visibility and local trust metrics, 10TH DEGREE firmly established them as the preferred new dealership in their market area for their brand. While competitors rely on passive strategies or slow engagement, their hyper-responsive profile captures a disproportionate share of local search intent, effectively blocking rival dealers from winning high-value, local car shoppers.