Demand Generation Marketing for Small Businesses
If you’re a small business owner trying to grow sales, book more appointments, or build long-term customer loyalty, you already
Core Web Vitals
Core Web Vitals is a new set of metrics that judges web pages on how the users overall page experience is. For the first time ever, Google will be considering these Core Web Vitals when ranking a page in search results.
So simply put, if Google thinks users will have a poor experience on your pages, then they might not rank them as highly as others.
According to Google, there are several page experience criteria that measure how users interact with your web page:
● Loading Times
● Interactivity
● Visual Stability
● Mobile Friendliness
● Safe Browsing
● HTTPS
● Intrusive Interstitial Guidelines
The 3 core web vitals that measure the page experiences are:
- Largest Contentful Paint (LCP): measures loading performance
- First Input Delay (FID): measures interactivity
- Cumulative Layout Shift (CLS): measures visual stability
More about the page experience can be read here on Google’s search central.
While these are things to consider as this rolls out, Google said in their report, “While page experience is important, Google still seeks to rank pages with the best information overall, even if the page experience is subpar. Great page experience doesn’t override having great page content.”
To truly be successful, make sure your website has both high-quality content and a great user experience. Our team is ready and prepared for this update.
Free Core Web Vitals Checklist
Share
Latest Posts
How AI is Changing Search for Small Businesses
Search has always been about helping people find answers. But how those answers are delivered, and where people go to
Can I Optimize My Small Business Website for ChatGPT?
What we have traditionally considered ‘search’ is changing fast. Alongside Google’s familiar results, more people are getting answers from AI
Using Custom Annotations in Google Search Console
Google has rolled out a valuable new feature inside Search Console called Custom Annotations. For small businesses, this is an
Why Website UX and Technical SEO Matters More Than Ever
When Google rolled out its “Perspective” algorithm update, most marketers focused on what it meant for content. But beneath the
Why Your Google Business Profile is So Important
How Local Businesses Can Win Big After Google’s Latest Update Google’s latest “Perspective” algorithm update has quietly reshaped the local