EVERYTHING YOU KNOW ABOUT PPC IS WRONG, READ THIS! A BEGINNER’S GUIDE TO PAY-PER-CLICK ADVERTISING
Pay-per-click (PPC) advertising is one of the most effective and widely used methods for driving traffic to a website. For
Core Web Vitals
Core Web Vitals is a new set of metrics that judges web pages on how the users overall page experience is. For the first time ever, Google will be considering these Core Web Vitals when ranking a page in search results.
So simply put, if Google thinks users will have a poor experience on your pages, then they might not rank them as highly as others.
According to Google, there are several page experience criteria that measure how users interact with your web page:
● Loading Times
● Interactivity
● Visual Stability
● Mobile Friendliness
● Safe Browsing
● HTTPS
● Intrusive Interstitial Guidelines
The 3 core web vitals that measure the page experiences are:
- Largest Contentful Paint (LCP): measures loading performance
- First Input Delay (FID): measures interactivity
- Cumulative Layout Shift (CLS): measures visual stability
More about the page experience can be read here on Google’s search central.
While these are things to consider as this rolls out, Google said in their report, “While page experience is important, Google still seeks to rank pages with the best information overall, even if the page experience is subpar. Great page experience doesn’t override having great page content.”
To truly be successful, make sure your website has both high-quality content and a great user experience. Our team is ready and prepared for this update.
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