Last month, we discussed the six most common types of web traffic that can lead to your website. As an intro of sorts, it went over a very basic understanding of each one, with the intention of doing a series of blog posts that would go into more detail. That being said, let’s go over one of the most important types of traffic, paid search.

Paid search traffic refers to any and all traffic that comes from paid advertisements you’ve placed on search engines. If you’ve ever done a search for something on Google, Bing, or another search engine, these advertisements generally populate first on results pages, and will display the word Ad before its URL.

Paid search incorporates different strategies for pay-per-click (PPC) advertising. Other names you may see that are used include Google Ads, sponsored search, search engine advertisements, etc. While they all sound different, they all refer to the exact same thing – paid search.

How to Get Started

Like most things that utilize Google, it’s easy to get started. Creating paid search ads always starts with the same step as SEO, which is to have a list of specific keywords that are answers to customer searches. After that, the ad manager in Google can be used to create bids for each keyword you’ve provided. These will also contribute to the ranking of your ads, which assists Google in determining several different factors for your ad like if and where it will appear. You will also want to curate this list over time and as new products, services, or areas served change.

If you’d like to know more about paid search and how to utilize it, contact 10TH DEGREE by visiting https://www.10thdegree.com/contact/