How to Get Started with Your Dealership’s Digital Marketing Strategy
Since the rise of the internet, the number of users and digital platforms has steadily increased year over year. According
In this era of modernism and technological advancement, you cannot excel in your online or offline business if you do not learn the art of display advertising.
The good news is that you can easily learn the basics of display advertising because it is something that you commonly see on websites, social media platforms, and apps. Rightly done, display campaign can bear fruit faster than you think.
Excited? Want to know more?
Read this ultimate guide to know all about display advertising, the different types, and what display strategy you should follow to create a strong online display campaign.
Let’s dive in.
Display advertising involves the use of various text-based or graphical ads to attract the audience of a website, social media platforms, and other digital mediums to deliver your message effectively to the target audience and motivate them to take a particular action.
The display ads are often made using images, text, videos, or even HTML5 animations that will encourage the users to take the specific action.
Display advertising campaigns can be based entirely on text-based as well. However, you need to make these ads visually attractive and enticing for your ideal audience. The presence of rich media elements and the use of strong call-to-action words are some of the factors that decide the effectiveness of display ad campaigns.
Display ads come in several shapes and sizes. You can choose the desired relevant size based on your unique advertising goals. For example, if you want to proceed with the display advertising using Google Adwords, you can opt for the wide range of display ads.
Some of the other forms of display ads include:
Traditional Banner Ads
A traditional banner ad can show up anywhere on a website. Generally, they appear on the top, right, or left side.
The Amazon Prime Ads are often banner ads. From this example, you can easily understand what kind of selling goals you can achieve
Interstitial Ads
You may have seen the ads that cover the whole screen and appear as web pages. So before you are redirected to the original page, the interstitial ad automatically appears on your screen and tries to motivate you to take a particular action. All of us have seen this kind of ad on our mobile screens and other websites.
Rich Media Ads
When the ad contains clickable elements along with a visually attractive image or video, it is called the rich media ad. These ads can also bring the targeted audience right to your sales funnel. These ads are the most important ad types in display advertising campaigns.
Video Ads
The power of video advertisement is not hidden. From youtube to almost all the social media platforms like Facebook, Instagram, Tiktok, and Snapchat, you can see tons of video ads everywhere. Almost all online and offline businesses are readily opting for video ads and making use of this amazing marketing technique to promote their online and offline businesses.
How does Display Advertising work?
If you are not well aware of the display ads, then you must have some knowledge about print advertising. The ads on the print media are used to deliver different types of information to the people such as
So the display advertising works by attracting people from the external sources on your website by enticing them through the display of the graphical advertisement. To make it more effective for the people, display advertising targets people with particular habits by focusing on the search intent and encourages the people to click on the ad and make a purchase.
Automatic Google Ads Placements
In this type of display advertising, Google automatically searches for the websites where the display of the ads can be useful. For this purpose, it chooses the ads that relate to your business. In this way, increases the chances to reach out to the people who may be interested in your advertisement.
Managed Google Ad Placements
When you focus on the customer search trends and find the relevant business sites for the ad displays on your own, it is called the Managed Google ad placement.
If you want to entice the people with your ads, then you should take some time in deep research and buy advertising space on some other well-reputed and high domain authority sites. It is the best idea to target people with particular interests.
How To Build A Strong Display Strategy?
Without goal setting, display advertising cannot work. Just like other businesses, it requires effort and time.
According to Display Benchmarks Tool, the average CTR of display ads across all formats and placements is 0.06%. However, Retargeter set up a retargeting campaign that generated an ROI of 486%.
Goals
Here are a few goals that will help you to devise a strong brand strategy.
Once you are clear about your goals, you can proceed with the display advertising and the creation of powerful video, text content, or image ads for display advertising purposes.
Building A Display Advertising Strategy
You should remember a few things while building a strong display advertising strategy.
Some Pro Tips To Create An Effective Strategy
Display advertising is an important part of digital marketing and every business should consider running display advertising campaigns. If you are new to display advertising, we advise you to start from banner ads and learn about choosing the right audiences to bring the target audience to the landing pages.
This step-by-step guide can be enough for you to know all the basics of display advertising. However, if you are still confused and want to ask questions, feel free to contact us.
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