Social media is a powerful tool when it comes to marketing your business. However, without a proper understanding of what the potential audience and reach of each of the major platforms can provide, we can’t make an informed decision on where to place our marketing efforts. By reviewing the data below, hopefully you can better understand who to reach, as well as the best ways of reaching them. Also, we can look at the primary content types for each platform, as well as some fun facts!

All data provided is global, and sources are listed with each.

Facebook

• Current Monthly Active Users (MAU) – 2.91 Billion
• Primary Content Type – Text, Photo, Video
• Potential Advertising Reach – 2.11 Billion 
• Users – 56% Male, 44% Female
• Age Ranges: 
  • Under 18 – 5.6%
  • 18 to 34 – 59.2%
  • 35 to 44 – 17.9%
  • Above 45 – 23.1%

Fun Fact: An AI-driven project will allow Meta/Facebook to translate hundreds of languages in real-time, allowing for instant communication between people who don’t speak the same language. 

Information from:

• https://blog.hootsuite.com/facebook-statistics/
• https://www.statista.com/statistics/376128/facebook-global-user-age-distribution/

Instagram

• Current MAU – Over 2 Billion
• Primary Content Type – Photo, Video
• Potential Advertising Reach – 91.5% of Instagram users
• Users – 50.7% Male, 49.3% Female
• Age Ranges
  • Under 18 – 8.5%
  • 18 to 34 – 61.5%
  • 35 to 44 – 16.1%
  • Above 45 – 13.7%

Fun Fact: The top 50 Instagram Influencers have a follower count equivalent to the world’s population.

Information from:

https://www.demandsage.com/instagram-statistics/

TikTok

• Current MAU – 1.8 Billion
• Primary Content Type – Video, Livestream
• Potential Advertising Reach – 885 Million Viewers
• Users – 43% Male, 57% Female
• Age Ranges
  • Under 18 – 28%
  • 18 to 29 – 35%
  • 30 to 39 – 18%
  • Above 40 – 19%

Fun Fact: 1 billion videos are watched every day, with each viewer averaging 860 minutes a month.

Information from:

https://www.demandsage.com/tiktok-user-statistics/

Twitter

• Current MAU – 450 Million
• Primary Content Type – Text, Photo, Video
• Potential Advertising Reach – 420 Million
• Users – 56.4% Male, 43.6% Female
• Age Ranges
  • Under 18 – 6.6%
  • 18 to 34 – 55.6%
  • 35 to 49 – 20.7%
  • Above 50 – 17.1%

Fun Fact: 6,000 tweets are posted on Twitter every second as of 2022. If we do the math, it is equivalent to 350,000 tweets per minute, 500 million tweets each day, and 200 billion tweets every year.

Information from:

https://www.demandsage.com/twitter-statistics/

LinkedIn

• Current MAU – 310 Million
• Primary Content Type – Text, Photo, Video
• Potential Advertising Reach – 100% of its users
• Users – 57.2% Male, 42.8% Female
• Age Ranges
  • 18 to 34 – 79.5%
  • 35 to 55 – 17.7%
  • Above 55 – 2.9%

Fun Fact: By far most popular in the US, as 36.16% of its traffic is from here, with the next highest being India at 6.97%.

Information from:

https://www.demandsage.com/linkedin-statistics/

Pinterest

• Current MAU – 433 Million
• Primary Content Type – Photo
• Potential Advertising Reach – 200.8 Million Users 
• Users – 14.5% Male, 77.1% Female, 8.4% Preferred not to Answer
• Age Ranges 
  • 18 to 29 – 32%
  • 30 to 49 – 34%
  • Above 50 – 38%

Fun Fact: 90% of weekly users make purchase decisions through Pinterest, and 77% have discovered new brands or products through the app. 

Information from:

• https://www.omnicoreagency.com/pinterest-statistics/
• https://s23.q4cdn.com/958601754/files/doc_financials/2022/q2/Q2-22-PressRelease-(2).pdf

YouTube

• Current MAU – 2.5 Billion
• Primary Content Type – Video, Livestream
• Potential Advertising Reach – 98% of users
• Users – 53.9% Male, 46.1% Female
• Age Ranges 
  • 18 to 34 – 34.5%
  • 35 to 44 – 16.5%
  • Above 45 – 30.5%

Fun Fact: Users view 1 billion hours’ worth of video a day, and YouTube is estimated to host around 5 billion videos.  

Information from:

https://www.demandsage.com/youtube-stats/

Twitch

• Current Daily Active Users – 31 Million
• Primary Content Type – Livestream
• Potential Advertising Reach – 100% of users (depends on Ad Type)
• Users – 65% Male, 35% Female
• Age Ranges 
  • 16 to 24 – 41%
  • 25 to 34 – 32%
  • 35 to 44 – 17%
  • Above 45 – 10%

Fun Fact: As you read this, 2.8 million are watching Twitch, and the platform sees an annual growth rate of 10.5% year after year. In 2021, users watched 1.3 trillion minutes!

Information from:

https://www.demandsage.com/twitch-users/

Hopefully you found this high-level information useful or interesting, and if you’re keen on learning more about any of these, it’s recommended to check out the sources for more detailed information.