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Mortgage companies are facing challenging times. The rise of the internet has brought about changes that are difficult to adjust

The landscape of online advertising is rapidly changing.  New technologies have emerged that are not only disrupting traditional online advertising,

Why do some websites rank better than others in the organic search results? It has a lot to do with

According to a recent report by MarketingCharts, social media advertising has more influence on the buying decisions of American adults than

Bid management is a critical part of successful digital advertising campaigns, so Google enhanced the automated bid management process to

Has your direct traffic been increasing? If so, you may think it’s because your brand awareness has improved. Actually, it

Google announced the biggest change to their pay per click advertising program since AdWords launched fifteen years ago. Mobile is

Yahoo announced a new program for custom audience targeted search engine advertising, which allows advertisers to use their own data,

A recent study for online video advertising trends says that shorter video ads resonate more with younger demographics, while older

The effectiveness of online advertising is partly determined by the attribution of clicks for digital ad campaigns. So, online advertising