Yahoo announced a new program for custom audience targeted search engine advertising, which allows advertisers to use their own data,
A recent study for online video advertising trends says that shorter video ads resonate more with younger demographics, while older
The effectiveness of online advertising is partly determined by the attribution of clicks for digital ad campaigns. So, online advertising
In February 2016, Google began rolling out a new layout design for their Search Engine Results Page (SERP) in an
Online banner advertising is often overlooked in favor of other digital ad formats, but results show that banner ads can
DoubleClick announced the public beta of an online advertising program that gives programmatic direct advertising agencies access to premium guaranteed inventory.
The FTC released new guidelines that will impact how online native advertising agencies use this ad format.“In evaluating whether an